Our Story
Florabel is one of the oldest & most prestigious flower stores in Egypt. A renowned family establishment, still run by the original owner’s fourth-generation descendants. Our store remains firmly rooted in the luxurious Korba area, in the heart of Heliopolis. The original Florabel seed was planted by our great uncle Gregory, who, since the grand opening, carried an entrepreneurial vision for success. Unfortunately, he passed away before fulfilling his dream.
He was succeeded by his wife, Nevart, who took on the responsibility of running the business alongside raising three children. She strengthened the original foundation before passing the torch to the younger brother, Noubar, who built deeper trust with suppliers and customers through his credibility and luxurious style. He was later succeeded by his two sons, Berge and Rouby, who expanded the business significantly, serving presidents, ministers, business leaders, and their families, as well as world-renowned agencies, international banks, hospitals, exhibitions, and galleries. The youngest bloom on Florabel’s tree is Natasha—the powerhouse of the store—known for her genuineness, artistic style, and inexhaustible energy. Customers lovingly call her “The girl with a heart of gold.”


